Most Bought Makeup on Amazon 2025 | Top Trending Beauty Picks
Discover the most bought makeup 2025 products on Amazon in 2025 — viral foundations, mascaras, blush sticks, and more loved by millions of U.S. shoppers.
💄 Most Bought Makeup on Amazon 2025 (Top Trending Picks Women Love)
Amazon beauty is exploding in 2025 — and these makeup products are the most purchased, most reviewed, and most viral in the United States.
If you want the products American shoppers buy again and again, this list is for you.
⭐ 1. Maybelline Sky High Mascara – TikTok’s Favorite Lash Lift
One of the most purchased mascaras in Amazon history.
Why it’s #1:
✔ Huge volume
✔ Long-lasting, smudge-proof
✔ Viral TikTok results
⭐ 2. L’Oréal True Match Nude Tinted Serum – Natural Skin Glow
A lightweight skin tint that gives the “clean girl” glow.
Why Americans buy it:
✔ Dewy, natural finish
✔ Hyaluronic acid for hydration
✔ Perfect everyday foundation
⭐ 3. e.l.f. Halo Glow Liquid Filter – Affordable Charlotte Tilbury Dupe
A top Amazon bestseller, especially in the U.S.
Why it’s trending:
✔ Blurs pores
✔ Glow-enhancing
✔ Under $15
⭐ 4. NYX Fat Oil Lip Drip – Most Bought Lip Oil 2025
Everyone is buying this — glossy, hydrating, and affordable.
Why it sells so much:
✔ Ultra glossy
✔ Non-sticky
✔ Beautiful tinted shades
⭐ 5. TikTok Cream Blush Stick – Viral Blush of 2025
This “sun-kissed” blush is extremely popular.
Why U.S. shoppers love it:
✔ Easy to blend
✔ Dewy finish
✔ Looks natural on all skin tones
⭐ 6. Maybelline Fit Me Loose Powder – The USA’s Setting Powder
Affordable, effective, and always trending.
Why it never goes out of style:
✔ Smooth matte finish
✔ Controls shine
✔ Under $10
⭐ 7. Anastasia Brow Definer – Brow Favorite for Years
Still one of the best-selling brow pencils on Amazon.
Top features:
✔ Triangle tip
✔ Natural precision
✔ Long-lasting
⭐ 8. Lash Princess Mascara
A cult-favorite mascara that stays an Amazon bestseller.
Why U.S. customers love it:
✔ Budget-friendly
✔ Dramatic length
✔ Smudge-resistant
⭐ Final Thoughts
These makeup best-sellers continue dominating Amazon in 2025 because they deliver real results, have millions of satisfied buyers, and go viral on TikTok & Instagram.
