Featuring real celebrities and the actual products they use.

Celebrities influence makeup trends more than ever. When a well-known actress, model, or singer shares a favorite product on Instagram, TikTok, or in an interview, that product instantly goes viral. In 2025, several makeup items skyrocketed in popularity after being linked to American celebrities who swear by them.

Discover the celebrity makeup products going viral in the USA. See what Hailey Bieber, Kim Kardashian, Selena Gomez and more actually use in 2025.

For more trending picks, see our guide to viral beauty products Americans are buying in 2025.

Here are the celebrity-approved makeup products that moved the beauty world — and continue to dominate social media and Amazon searches.

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Hailey Bieber – Glowy Skin Makeup Favorites

Hailey Bieber is one of the biggest beauty trendsetters in the U.S. Her signature “glazed skin” look made several products go viral.

Products she uses:

1. Kosas Revealer Concealer
Lightweight, hydrating, and brightening — a Hailey favorite for natural makeup.
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2. Charlotte Tilbury Hollywood Flawless Filter
The product behind the dewy “Hailey Bieber glow.”
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These items exploded on TikTok because fans wanted her effortless, clean aesthetic.

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Selena Gomez – Soft Glam Essentials

Selena’s beauty routine often focuses on soft, blended, natural glam. She also tests many products while promoting her brand Rare Beauty.

Products she’s known to love:

3. Rare Beauty Soft Pinch Liquid Blush
This blush went viral repeatedly — often sold out.
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4. Dior Addict Lip Glow
Selena has been seen wearing this hydrating lip balm in multiple interviews.
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These products have massive communities behind them thanks to her influence.

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Kim Kardashian – Contour & Full Glam Favorites

Kim Kardashian is one of the strongest shapers of U.S. makeup trends.

Products she has publicly used:

5. Giorgio Armani Luminous Silk Foundation
She has mentioned this as one of her go-to foundations for red carpets.
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6. Charlotte Tilbury Contour Wand
Kim and her makeup artist Mario frequently use this iconic contour product.
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Every time Kim mentions a product, U.S. sales spike instantly.

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Kylie Jenner – Viral Lip & Complexion Products

Kylie’s influence remains enormous in makeup and beauty.

Products she’s known for:

7. Dior Lip Oil
Frequently seen on Kylie’s TikTok and Instagram, causing huge sellouts.
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8. NARS Radiant Creamy Concealer
Used in many of her makeup routines.
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Fans try to recreate her signature glamorous look.

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Zendaya – Natural, Radiant Makeup Choices

Zendaya is known for elegant simplicity and glowing skin.

Products linked to her makeup artists:

9. Lancôme Teint Idole Ultra Wear Foundation
Zendaya has been a long-time ambassador for Lancôme and uses this foundation.
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10. Pat McGrath Labs Sublime Perfection Setting Powder
Used on her during red carpets.
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Her influence leads to high-visibility trends in natural glam.

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Taylor Swift – Classic Red Lip Icon

Taylor’s red lip is famous worldwide.

Products she wears:

11. MAC Retro Matte Lipstick (Ruby Woo)
She has mentioned this exact shade multiple times in interviews.
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12. Pat McGrath Lust Gloss
Used during her “Lover” era looks.
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Anything Taylor wears becomes instantly viral.

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Final Thoughts

Celebrity influence continues to shape what makeup products go viral in the USA. Whether it’s a glowing complexion inspired by Hailey Bieber, a classic red lip from Taylor Swift, or a statement contour from Kim Kardashian, these products gain massive popularity because fans trust their results.

By sharing these celebrity beauty picks, you help readers discover makeup that truly performs — and enjoy the same trends shaping Hollywood and social media in 2025.